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Are crypto start-ups offering airline-like loyalty points?

Crypto start-ups are offering airline-like loyalty points to attract more devoted users, without saying what their points can be used for. PHOTO: REUTERS

Are rookie points a sign that Crypto is maturing?

The rookie points programmes could be a sign that the industry is maturing, according to Mr Christopher Newhouse, an analyst at digital-asset venture fund Cumberland Labs. “It’s kind of a shift in terms of the product and strategy and marketing side of crypto really starting to take over,” Mr Newhouse said in an interview.

Can cryptocurrency be used as a loyalty reward?

Even airlines are experimenting with cryptocurrency as a loyalty reward. When Northern Pacific Airlines launches, the carrier will reward frequent flyers with its flyCoin token. The airline guarantees the value of the coin will never drop below 2 cents per coin.

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